Donguri Kyowakoku Matsuyama
Donguri Kyowakoku Matsuyama is a specialty shop for Studio Ghibli merchandise located in Dogo, Matsuyama. It handles character goods from popular works such as "My Neighbor Totoro".
Donguri Kyowakoku Matsuyama Ten is a specialty shop dealing in character goods of Studio Ghibli works, located in Dogo Yunomachi, Matsuyama City. It offers goods from works such as "My Neighbor Totoro," "Kiki's Delivery Service," "Spirited Away," and "Ponyo." The store space is characterized by being full of the warmth of wood.
Operation
Donguri Kyowakoku is a chain expanded by Benelic Co., Ltd., and the local operation of the Matsuyama store is handled by Jugomangoku MASARU in Dogo. The company also operates "Jugomangoku MASARU" (20-23 Yunomachi), "Ehime Kajitsu Club Mikan no Ki Honten" (13-15 Yunomachi), and "Omiyagedokoro TANUKI NOREN" (13-18 Yunomachi) in Dogo Yunomachi.
Operating Hours
According to the official website of the operator, Jugomangoku MASARU, the operating hours vary depending on the day of the week, with Friday and Sunday being 9:30-18:30, and Monday, Tuesday, Wednesday, Thursday, and Saturday being 11:00-20:00. Regular holidays are irregular. The company notes, "Operating hours may change, so please contact each store for details (stores may be temporarily closed)."
Location
The Matsuyama store is located at 20-20 Dogo Yunomachi in the Dogo Onsen town, a location that is easy to stop by during sightseeing. It is a shop that fans of Ghibli works and families can enjoy together with a stroll around Dogo. Stuffed animals, miscellaneous goods, and sweets of characters like Totoro and Jiji are available, which can be used for souvenirs of Dogo or shopping for oneself.
Source: Jugomangoku MASARU Official Website https://dogo.co.jp/donguri/ / Benelic Official (benelic.com/donguri) Last verified: August 6, 2026
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