Iori Family Villa Dogo Yunomachi
A whole-building rental villa for families with children aged 0 to 3, operated by Iori, a specialty shop dealing in Imabari towels. It features 2 rooms, each approximately 100 square meters. Located a 2-minute walk from Dogo Onsen Honkan.
This is a villa in Dogoyuno-machi, Matsuyama City, designed for families with children aged 0 to 3 years. Developed by Iori Co., Ltd., which operates the Imabari towel specialty shop "Iori," it opened on March 30, 2026. The number of rooms is 2, each with a size of approximately 100 m². It is located a 2-minute walk from Dogo Onsen Honkan.
According to the announcement by Iori Co., Ltd., all floors are covered with tatami mats, with cushioned materials used up to the wainscoting. There is a slide in the open atrium connecting the 2nd and 3rd floors, and children's supplies such as baby bathtubs, baby bottle dryers, and kids' chairs are provided. Kitchen and laundry facilities are also available. Hot spring water from Oku-Dogo Onsen is transported by tanker truck for the bath and is circulated and managed within the facility. Check-in is an unattended system where guests enter by entering a PIN code. Reservations are accepted on Airbnb. It is guided that guests can use towel rentals for free at the Iori Main Store during their stay. The location is 4-48 Dogoyuno-machi.
Source: Iori Family Villa Dogo Yunomachi Official Website http://iori-family-villa.jp/ / Iori Co., Ltd. Press Release (PR TIMES, March 31, 2026) https://prtimes.jp/main/html/rd/p/000000008.000110904.html Last verified date: October 9, 2026
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A souvenir and confectionery shop in the Dogo Onsen district. It carries Ehime sweets such as Ichiroku tarts and Botchan dango, along with noodles and local sake.
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