
Miwaku no Ice DOGO SHIRO
An ice cream parfait specialty store located in Dogo Himata. Opened on August 15, 2025. It offers free toppings exclusive to the Dogo store and is available for dine-in and takeout.
This is an ice cream parfait specialty store located in Dogo Himata, Matsuyama City, and according to an interview article on the local information website Machiraku Matsuyama, it opened on August 15, 2025. It is the second store, following the "Miwaku no Ice Matsuyama Store" that opened in Takasagocho, Matsuyama City in January 2025. The location is about a 9-minute walk from the "Heiwa-dori 1-chome" stop on the Iyotetsu City Tram, close to Ehime University, in an area where many students live.
As a Dogo store exclusive, this store offers a choice of free toppings. It is explained that all of them are biscuits selected for their compatibility with ice cream parfaits. In addition to eating inside the store, takeout is also available. The business hours are from 11:00 to 23:00, staying open until late at night, and it is closed on the second and fourth Wednesdays and every Thursday. It is located in an area with housing and a university, away to the west from the center of Dogo Onsen, along the prefectural road in Dogo Himata.
Source: Machiraku Matsuyama "Matsuyama/Dogo Reward Sweets! 'Miwaku no Ice DOGO SHIRO' Opens" https://machiraku.net/miwakuno-ice-dogo-shiro/ Last confirmed date: August 5, 2026
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