Shirakyu
A clothing and miscellaneous goods store located in Dogo Shotengai. In addition to creative clothing arranged from Iyo Kasuri, Kurume Kasuri, and old fabric, it also carries items such as Suigetsu ware, Matsuyama ware, and Imabari towels.
This is a clothing and general goods store located in Dogo Yunomachi, Matsuyama City, in the Dogo Shotengai. It is a store listed in the Dogo Onsen Official Area Guide operated by the Dogo Onsen Ryokan Cooperative Association and the Dogo Shotengai Promotion Association, and carries creative clothing and general goods arranged from Iyo Kasuri, Kurume Kasuri, and old cloth. It is introduced that the store welcomes customers with the Iyo dialect, "Irasshaimase. Yo oideta naa moshi".
In addition to clothing, it also carries rare pottery such as Suigetsuyaki and Matsuyamayaki, Imabari towels, and souvenirs such as T-shirts. The business hours are from 11:00 to 22:00, and there are no fixed holidays. It is located in a corner of the Dogo Shotengai, within walking distance from the Dogo Onsen Honkan and Dogo Onsen Station, making it a place where you can stop by while walking in a yukata. The telephone number is 089-943-7679.
Source: Dogo Onsen Official Area Guide "Shirakyu" https://www.dogo.or.jp/buy/shirakyu/ Last confirmed date: August 5, 2026
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