Ehime no Shokutaku 1970
A shop in Dogo where Ehime-grown citrus juice can be poured from a tap. It offers around 20 varieties of straight citrus juice.
Ehime no Shokutaku 1970 is a specialty shop where you can enjoy citrus juice from faucets, located in the Dogo Shopping Street in Dogo Yunomachi, Matsuyama City. According to the official website, it opened on April 20, 2024. It offers 100% straight juice of Ehime citrus from 20 different faucets, including rare varieties such as Beni Madonna, Kanpei, and blood orange. You can also compare drinks using a tray, and there are food menus such as scones and marubouro.
"Mikan juice from faucets" is known as a specialty of Ehime, and this shop features an interior that reproduces an Ehime dining table from the 1970s. Located in the Dogo Onsen town, you can drop by to taste Ehime citrus between sightseeing and hot spring visits. It is characterized by the ability to choose and compare small amounts from 20 types of faucets, making it suitable for a commemorative cup when visiting Dogo.
Source: Official website (w-harmony.jp), Machiraku Matsuyama (machiraku.net). Please check official information for the latest information on the product lineup, business hours, regular holidays, etc. Last verified: July 20, 2026
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