440 Kumo / 197 Oto
An antenna shop for Yusuhara in Kochi Prefecture and Ikata in Ehime Prefecture, on Shoninzaka in Dogo. It opened in 2024 and carries specialities and information from both towns.
Antenna shop of Yusuhara Town, Kochi Prefecture and Ikata Town, Ehime Prefecture
"440 Kumo / 197 Oto" is an antenna shop that opened in 2024 on "Shoninzaka," a slope located on the east side of Dogo Onsen. It handles specialty products and information of two towns, Yusuhara Town in Kochi Prefecture and Ikata Town in Ehime Prefecture. The numbers in the shop name are derived from National Route 440, which connects Matsuyama City and Yusuhara Town, and National Route 197, which connects Yusuhara Town and Ikata Town.
Bounties of the mountains and bounties of the sea
Yusuhara Town is a mountainous town spreading at the foot of the Shikoku Karst, known for Akaushi beef, gibier (wild game), and rice from the terraced rice fields (Kazaigo no Senmaida). On the other hand, Ikata Town is located on the Sadamisaki Peninsula, which extends narrowly into the Hoyo Strait, and its specialties are seafood and citrus fruits. In addition to selling products from these towns, the shop disseminates information for people from these areas and introduces the attractions of both towns to tourists.
Guide for visitors
The address is 2-36 Dogo Yuzukicho, Matsuyama City. The business hours are 11:00-17:00, and it is closed on Saturdays and Sundays (subject to change depending on the season). Please check the official information for the latest operating status before visiting.
Source: 440 Kumo / 197 Oto Official Website (https://szc802.com/). Last confirmed date: July 5, 2026.
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