Dogo Haikara-dori (Dogo Shopping Street)
An arcade shopping street of about 250 meters connecting Dogo Onsen Station and Dogo Onsen Honkan. Lined with souvenir shops and restaurants, you can walk here in a yukata.
An arcade shopping street with a total length of approximately 250 meters that connects Iyo Railway's Dogo Onsen Station and Dogo Onsen Honkan. Officially named Dogo Shopping Street, it is commonly referred to by its nickname, "Haikara-dori." It is operated by the Dogo Shopping Street Promotion Association (15-23 Dogo Yunomachi, Matsuyama City).
Souvenir shops and restaurants closely line both sides of the street. There are shops selling sweets and drinks made with Ehime mandarins, local crafts such as Iyo Kasuri and Tobe yaki, and famous local confections like Botchan dango and Ichiroku Tart, as well as many establishments geared toward eating while walking. Covered by an arcade, visitors can walk from Dogo Onsen Station to the Honkan without getting wet, even on rainy days.
The character of this shopping street allows visitors to drop by wearing yukata and geta, and many people shop and eat here while wearing yukata provided by their lodgings after taking a bath at the public hot springs. At the exit on the Honkan side of the street are Hojoen and the Botchan Karakuri Clock, while the entrance on the Dogo Onsen Station side faces the stopping point of the Botchan Train.
Most of the major shops in Dogo are concentrated along this street and its surroundings, making it the central hub for tourism flow in Dogo.
Sources: Matsuyama Convention and Visitors Association Dogo Haikara-dori (Dogo Shopping Street) / Dogo Onsen Official Area Guide (Dogo Shopping Street Promotion Association)
Last confirmed: August 1, 2026
Articles that mention this place
実用
Etiquette for Wearing Yukata and Using Yu-kago Baskets in the Dogo Onsen Town
This article clearly explains an example of the basic rules for collar wrapping (migimae / left over right) when strolling in a yukata at Dogo Onsen, the role and carrying methods of the "yu-kago" basket used to hold personal belongings, how to walk in geta clogs, seasonal temperature adjustment measures, and etiquette.
Getting around
Steps and Estimated Travel Time from Matsuyama Airport Arrival to the Dogo Onsen Area
This guide outlines access methods from Matsuyama Airport to the Dogo Onsen area, the travel time for the limousine bus, the availability of cashless payments, walking routes after arrival, and procedures for storing baggage. Please use this as a reference when planning your personal itinerary.
Practical
Steps and Precautions for Visiting the Dogo Onsen Area When Using the ALL SHIKOKU Rail Pass Steps and Precautions for Visiting the Dogo Onsen Area When Using the ALL SHIKOKU Rail Pass
This article explains the transfer steps from JR Matsuyama Station to the Dogo Onsen area when traveling using the ALL SHIKOKU Rail Pass, precautions regarding the pass coverage on streetcars, and an example of a route for a short stopover.
Walking the town
An Example of a Model Walking Course Around Dogo Onsen Station with a 2-Hour Stay An Example of a Model Walking Course Around Dogo Onsen Station with a 2-Hour Stay
This guide outlines an example of a short walking route starting from Dogo Onsen Station and visiting the shopping street, the exterior of public bathhouses, and surrounding temples and shrines when the stay in the Dogo Onsen area is approximately 2 hours.
まちあるき
An Example of a Walking Model Course for a Day Trip Exploring Dogo Onsen and Dogo Park on Foot
For travelers visiting on a day trip from central Matsuyama City, this article explains an example of walking steps and precautions for efficiently touring the three public baths of Dogo Onsen and the area around Dogo Park on foot.
まちあるき
An Example of Time Slots for Walking Along Dogo Haikara Dori in Yukata and Touring Surrounding Spots
For travelers enjoying a stroll in yukata around the Dogo Onsen town, this article clearly explains suitable time slots for moving in geta clogs and taking photos, an example of flow for visiting stopover spots, and precautions.
Practical
Numbered Ticket Reception and Waiting/Walking Routes During Congestion at Dogo Onsen Honkan and Asuka-no-Yu
This article explains how to receive numbered tickets issued during weekends and busy periods at Dogo Onsen Honkan and Asuka-no-Yu, the phone call system, and an example of walking routes around the area that can be explored within a few minutes while waiting.
Getting around
Iyotetsu Streetcar (Tram) User Guide (How to Board/Alight and Fare Payment System)
This guide explains the rules for boarding and alighting doors, fare payment procedures when getting off, and how to use nationwide IC cards for public transportation and 1-Day tickets for the Iyotetsu streetcar (tram) running in the Dogo Onsen area in an easy-to-understand manner.
Practical
Status of Multilingual Signs, Transportation Landscape Guidance, and Accessibility in the Dogo Onsen Area
For international travelers visiting Dogo Onsen, this article explains the status of multilingual information provided on official websites and at tourist information centers, as well as key points when exploring the local area.
Walking the town
An Example of a Time Schedule for a 2-Day, 1-Night Stay in Dogo Onsen, Matsuyama City, Ehime Prefecture
This is an example of a standard stay time schedule when visiting Dogo Onsen in Matsuyama City, Ehime Prefecture for 2 days and 1 night. It explains a reasonable route that combines the operating hours of the public bathhouses, bathing procedures, and surrounding sightseeing spots.
Getting around
An Example of a Walking Route to Explore the Dogo Onsen Area During a 4-Hour Layover at Matsuyama Airport or Port
This is an example of a route to explore the Dogo Onsen area by utilizing a layover time of approximately 4 hours from Matsuyama Airport or Matsuyama Sightseeing Port. It explains the access procedures for the limousine bus, baggage storage, and how to walk around the town in a short period of time.
モデルコース
A Sample One-Night, Two-Day Schedule for a Stay in Dogo Onsen
A neutral one-night, two-day itinerary example covering arrival, the shopping street, public baths, Isaniwa Shrine, and departure.
旅程
A Sample Two-Hour Walking Route Around Dogo Onsen
This is one sample route for experiencing the atmosphere of Dogo Onsen during a limited two-hour stay. The main sights a
More spots in Central Dogo Onsen Area
See all in this area →Hatoya
A souvenir shop located in Dogo Shotengai. It handles zori and geta, and displays a variety of products including sweets such as Usuzumi Yokan.
Mori Motengai Haiku Monument
A haiku monument is located in Hojoen, in front of Dogo Onsen Honkan. It commemorates Mori Motengai (1864–1934), a politician and poet who served as the head of Dogo Yunomachi. He studied under Shiki and received the haiku name “Ten-gai.”
Fukusa Dogo
Fukusa Dogo is a shop selling traditional Japanese crafts and antiques located in a complex building on Haikara-dori in Dogo.
Yu Jinja Shrine
A shrine on Kanmuriyama hill, revered as the guardian deity of Dogo Onsen. Its principal deities are Onamuchi-no-Mikoto and Sukunahikona-no-Mikoto. A legend tells that hot water which had stopped after an earthquake began to flow again through prayer.
Shallbe Cosmetics
A cosmetics manufacturer that focuses on natural ingredients. They operate from a Dogo base and offer all-in-one gels and other products.
Tanimoto Kamaboko-ten Dogo
The Dogo branch of Tanimoto Kamaboko-ten, which handles Ehime fish paste products such as jakoten. It centres on kamaboko products.
Sora no Sanpomichi
A scenic promenade on Kanmuriyama overlooking Dogo Onsen Honkan. It has a free foot bath fed directly from the source, with views over the Dogo townscape and seasonal flowering trees.
Kadoya Dogo Tsubakizaka
Kadoya Dogo Tsubakizaka is a local cuisine restaurant in Dogo Yunomachi. It is a Kadoya Group restaurant offering the flavors of Uwajima, and operates in the Dogo Onsen area with tai-meshi as its signature dish.