Maho wa Iranai
A specialty store for high-grade bread in Dogo Yunomachi. It handles plain “Shinsekai” and raisin “Budou no Toriko” primarily, and also offers online sales.
Premium Bread Specialty Store in Dogo
"Mahou ha Iranai" is a premium bread specialty store located in Dogo Yunomachi, Matsuyama City. It sells bread made with a uniquely blended butter and cane sugar in a dough that melts in the mouth, being soft even to the crust.
Two Types of Bread
The core products are two types: the plain "Shinsekai" and "Budou no Toriko" containing raisins. Domestically produced butter, cane sugar, etc., are combined to give a wide range of aroma and sweetness. An online shop that supports nationwide shipping is also open.
Guide for Use
The location is ACS.SOL Dogo 1F, 6-27 Dogo Yunomachi, Matsuyama City (Phone: 089-909-8600). Business hours are 10:00-18:00, which may change. Please check official information before visiting.
Source: Mahou ha Iranai Official Website (https://mahou-ha-iranai.com/). Last confirmed date: July 5, 2026.
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