Rokujiya Dogo
The Dogo branch of Rokujiya, founded in 1933 and known for the Matsuyama speciality tart. It sells additive-free Japanese and Western sweets such as castella and yokan.
This is the Dogo shop of "Rokujiya," a long-established confectionery shop with its main shop in Matsuyama. According to the official website, Rokujiya was founded in Matsuyama in 1933 and handles Japanese and Western sweets such as handmade Castella, Yokan, and haiku sweets, in addition to its signature product "Tarte." Tarte is one of the representative famous sweets of Ehime and Matsuyama, and the shop advocates making tarte without adding preservatives or food additives. It is in a location that is easy to use when choosing Ehime's famous sweets as souvenirs in the Dogo Onsen area, and visitors can also drop by between walks along Dogo Haikara-dori (shopping street). At the counter of the Dogo shop, visitors can purchase tarte, Castella, and other sweets, which can be used for selecting sweets as gifts or for home use.
Source: Rokujiya Official Website. Last verified: July 10, 2026. Please check official information for the latest details on product selection, business hours, and regular holidays.
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