Yuge no Ya
Yuge no Ya opened in November 2025 in Dogo Haikara-dori. It is a shop selling taiyaki and post-bath sweets. It is located in a composite building on the site of the former Kadobanponpo.
"Yuge-no-ya" is a shop offering taiyaki and post-bath sweets that opened on November 27, 2025, along Dogo Haikara-dori. According to reports such as Goguy NET Matsuyama, it serves taiyaki stamped with the shape of Dogo Onsen's yudama and sweets combined with craft yogurt.
The shop is located in a corner of a complex building constructed on the site where the souvenir shop "Kadohan Honpo" stood until around the summer of 2024. Centered on takeout, it is located in a place that is easy to stop by between hot spring visits and strolling through Dogo Shopping Street. Business hours and products may vary, so please check official information before visiting. The address is 13-13 Dogo Yunomachi, Matsuyama City.
Source: Goguy NET Matsuyama (matsuyama.goguynet.jp) and others. Last confirmed date: July 20, 2026
On-site report (collaborator, October 2026): This is the northernmost shop at the corner of the former "Kadohan Honpo," with "Fukusa" to its south, followed by "Pie Specialty Shop Tsutsumi" (all three shops at 13-13 Dogo Yunomachi).
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