
Gyokusendo Honpo
A Japanese confectioner founded in 1882 (Meiji 15). It makes onsen senbei shaped like a hoju jewel, and the salted Gyokusendo Ushio.
"Gyokusendo Honpo" is a Japanese confectionery shop located in Dogo Yunomachi, close to Dogo Onsen Honkan and Dogo Haikara-dori. According to the Dogo Onsen Official Area Guide, it preserves the taste and shape from the time of its founding in 1882 and manufactures two types of crackers. "Onsen Senbei," shaped like a hoju, is sold by reservation only, and is characterized by a uniquely light texture and a faint sweetness. The other, "Gyokusendo Ushio," is slightly crunchier than Onsen Senbei and has a subtle salty taste. Business hours are from 10:00 to 18:00, closing as soon as products run out, and regular holidays are Sundays and national holidays. Located in the center of Dogo Onsen town, which is bustling with tourists, it is easy to stop by while strolling or choosing souvenirs.
Source: DogoOnsen Official Area Guide(dogo.or.jp)。品揃え・hours・Closedand other details, please check official sources for the latest information。Last verified: July 14, 2026。
More spots in Central Dogo Onsen Area
See all in this area →Yamazawa Shoten
A long-established liquor shop now in its sixth generation. It stocks local sake from across Ehime as well as unusual doburoku.
Dogo Miyu
A 30-room hot spring hotel where every guest room has an open-air bath fed by piped Dogo Onsen water. There is also a top-floor bath with views, and meals at the dining room tachibana.

Atatakai Yado Taniya
The ryokan Atatakai Yado Taniya in Dogo Yunomachi. It is close to Dogo Onsen Honkan and convenient as a base for visiting the bathhouses.
Hatoya
A souvenir shop located in Dogo Shotengai. It handles zori and geta, and displays a variety of products including sweets such as Usuzumi Yokan.

Yu no Yado Sachiya
A secluded seven-room ryokan partway along Dogo Haikara-dori, about a 1-minute walk from Dogo Onsen Honkan. It is known for free-flowing Dogo Onsen water and creative Japanese kaiseki meals.
Yamanote Bettei Hagakure
Seven separate buildings, each rented in its entirety. Every unit has a hinoki bath fed by piped Dogo Onsen water and a wooden deck terrace.

Dogo Seitosha (Handmade Workshop)
A shop at Dogo-Yunomachi 3-10 selling artist-made Tobe ware, with porcelain painting experiences.

Dogo Onsen Annex Asuka-no-Yu
An annex of Dogo Onsen opened in 2017. A bathhouse incorporating the architectural style of the Asuka period, it features an open-air bath, a grand hall, and special bathrooms that recreate the Yushinden imperial bath chamber.
More "Wagashi (Japanese Sweets)" spots
See all in this category →
Hatodo Honpo
A Japanese confectionery specialist in Dogo Yunomachi. Its speciality is the Jumbo Botchan Dango, equivalent to nine ordinary skewers, and it opens from morning until night.
Rokujiya Dogo
The Dogo branch of Rokujiya, founded in 1933 and known for the Matsuyama speciality tart. It sells additive-free Japanese and Western sweets such as castella and yokan.

my botchan dango 30.
A Botchan dango specialist that opened in April 2025. Choosing three fillings from thirty to make your own dango is a popular part of the visit.

Yuge no Ya
Yuge no Ya opened in November 2025 in Dogo Haikara-dori. It is a shop selling taiyaki and post-bath sweets. It is located in a composite building on the site of the former Kadobanponpo.

Tsuboya Kashiho
A long-established Dogo confectioner founded in 1883 (Meiji 16), said to be the model for the dango shop in Soseki's Botchan. It sells the original Botchan dango and shoyu-mochi.
Shirasagido
A confectionery shop established in 1914. It handmakes and sells Botchan dango, Shirasagi yokan, Shirasagi rakugan, and tarts directly. Botchan dango is also sold individually starting from one piece.

Mamekichi Honpo Dogo Haikara-dori
A shop on Dogo Haikara-dori specialising in bean confectionery. It stocks a range of Japanese and Western flavours, suited to eating as you walk or taking home as a gift.

Poem Dogo Yunomachi
A directly run shop for the Ehime confection Poem (Bomu). Its wide range includes seasonal items, making it useful for choosing souvenirs.