Hatoya
A souvenir shop located in Dogo Shotengai. It handles zori and geta, and displays a variety of products including sweets such as Usuzumi Yokan.
Hatoya is a souvenir shop located in Dogo Yunomachi, Matsuyama City, in the Dogo Shopping District. It is a store listed in the Dogo Onsen Official Area Guide operated by the Dogo Onsen Ryokan Cooperative Association and the Dogo Shopping District Promotion Association, and it handles zori and geta sandals that are typical of hot spring towns. According to the shop, not only tourists but also local people come to buy them. It is clearly stated that large sizes suitable for overseas customers are not in stock.
In addition to footwear, the shop carries a wide variety of products, including the long-established Usumizuyokan. The location is 13-16 Dogo Yunomachi, which is approximately 80 meters north of the Dogo Onsen Honkan, in a corner of the Dogo Shopping District connecting Dogo Onsen Station and the Honkan. The business hours are from 9:30 to 20:00, but are guided to fluctuate depending on circumstances. Regular holidays are irregular. The telephone number is 089-941-2995.
Source: Dogo Onsen Official Area Guide "Hatoya" https://www.dogo.or.jp/buy/hatoya/ Last confirmed date: August 5, 2026
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