Ehime Shugi at Kosen
A select shop produced by Nankai Broadcasting. It opened in September 2025 on the former site of the gift shop Kosen.
"Ehimeshugi at Kosen" is a select shop located in Dogo Yunomachi, Matsuyama City. According to information from Machiraku Matsuyama and Nankai Broadcasting, the shop is produced by Nankai Broadcasting and handles prefectural products such as Tobe ware and Iyo mizuhiki, local beer, and Dogo Mont Blanc. The shop opened on September 12, 2025, on the site of the souvenir shop "Gift Shop Kosen" that was previously in this location.
Dogo Mont Blanc is guided as a product made with Shirokawa chestnuts under the supervision of a Western confectionery shop. Located close to Dogo Onsen Honkan and Dogo Haikara-dori, it is a shop where customers can select Ehime items or enjoy sweets after a bath. Since the product lineup, business hours, and regular holidays may change, please check official information before visiting. The location is 13-14 Dogo Yunomachi, Matsuyama City.
Source: Machiraku Matsuyama (machiraku.net), Nankai Broadcasting (rnb.co.jp). Last verified: July 20, 2026
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