Imabariya
A souvenir shop in the Dogo Onsen district. It sells kasuri-patterned hime-daruma and hime-temari, along with sweets, local sake and Imabari towels.
"Imaharuya" is a souvenir shop located in Dogo Yunomachi, Matsuyama City. It is situated in a corner of the hot spring town close to the Dogo Onsen Honkan, Dogo Onsen Station, and Haikara-dori. According to the Dogo Onsen Official Area Guide, it is a shop with a wide product range, including Matsuyama and Dogo-style kasuri, Japanese-patterned Hime Daruma and Hime Temari, as well as sweets, local sake, Imabari towels, and region-exclusive goods. Hime Daruma is a local toy passed down in Ehime and Matsuyama, a lucky charm characterized by its rounded shape and gorgeous coloring. Imabari towels are towels produced in Imabari City, Ehime Prefecture, and are popular as souvenirs. The business hours are stated as 9:00 to 21:30, and it is located in a convenient place to stop by for souvenir shopping between sightseeing or after bathing.
Source: Dogo Onsen Official Area Guide (dogo.or.jp). Please check the official information for the latest information on product lineup, business hours, and regular holidays. Last confirmed date: July 14, 2026.
More spots in Central Dogo Onsen Area
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More "Souvenir Shops" spots
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A select shop produced by Nankai Broadcasting. It opened in September 2025 on the former site of the gift shop Kosen.
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Yamazawa Shoten
A long-established liquor shop now in its sixth generation. It stocks local sake from across Ehime as well as unusual doburoku.
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A souvenir shop in the Dogo Onsen district. It stocks a wide range of souvenirs, including sweets, sake and specialities from Dogo, Matsuyama and Ehime as well as the wider Shikoku and Seto Inland Sea area, plus mascot-character goods.
Aoiya
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The Dogo shop of a brand selling soap made from konnyaku. It stocks facial soaps, body and hand care, bath additives and gift sets.