Imabariya
A souvenir shop in the Dogo Onsen district. It sells kasuri-patterned hime-daruma and hime-temari, along with sweets, local sake and Imabari towels.
"Imaharuya" is a souvenir shop located in Dogo Yunomachi, Matsuyama City. It is situated in a corner of the hot spring town close to the Dogo Onsen Honkan, Dogo Onsen Station, and Haikara-dori. According to the Dogo Onsen Official Area Guide, it is a shop with a wide product range, including Matsuyama and Dogo-style kasuri, Japanese-patterned Hime Daruma and Hime Temari, as well as sweets, local sake, Imabari towels, and region-exclusive goods. Hime Daruma is a local toy passed down in Ehime and Matsuyama, a lucky charm characterized by its rounded shape and gorgeous coloring. Imabari towels are towels produced in Imabari City, Ehime Prefecture, and are popular as souvenirs. The business hours are stated as 9:00 to 21:30, and it is located in a convenient place to stop by for souvenir shopping between sightseeing or after bathing.
Source: Dogo Onsen Official Area Guide (dogo.or.jp). Please check the official information for the latest information on product lineup, business hours, and regular holidays. Last confirmed date: July 14, 2026.
More spots in Central Dogo Onsen Area
See all in this area →Terakoya Honpo Dogo
The Dogo branch of Terakoya Honpo, a senbei and okaki specialist that began in Kyoto. It sells grilled mochi senbei and nure-okaki.
Kadoya Dogo Tsubakizaka
Kadoya Dogo Tsubakizaka is a local cuisine restaurant in Dogo Yunomachi. It is a Kadoya Group restaurant offering the flavors of Uwajima, and operates in the Dogo Onsen area with tai-meshi as its signature dish.
Hyotan Dogo
Established in 1980, this is a restaurant specializing in Chinese ramen and oden. It is considered the originator of Matsuyama’s local ramen, Hyotan Dogo.
Ichiroku Honpo Dogo Honkan-mae
Ichiroku Honpo in front of Dogo Onsen Honkan. The ground floor sells souvenir sweets such as the Ichiroku tart, and the first floor is the cafe Ichiroku Saryo.
Funaya
A long-established Dogo ryokan said to have been founded in the Kan'ei era. Natsume Soseki and Masaoka Shiki are said to have stayed here, and it is known for its seasonal garden.
Iyashi no Mori Asse
A whole-body adjustment and chiropractic clinic, a 3-minute walk from Dogo Onsen Station. A calm space to relieve fatigue from exploring the hot spring district.
Lawson Dogo Haikara-dori
Lawson Dogo Haikara-dori is a convenience store located along Haikara-dori. It can be visited during shopping street strolls.
Rilakkuma Dogo Onsen Gift Shop
Located within Dogo Shopping Street, this shop offers hot spring-themed Rilakkuma goods and traditional Japanese accessories, and features an attached takeout counter.
More "Souvenir Shops" spots
See all in this category →Takagi Shoten
A souvenir shop in Iwaidani 4-chome, Matsuyama, not far from Dogo Onsen. It is a locally run shop in the Iwaidani district.
Ichiroku Saryo
A sweets and dining cafe located on the second floor of Ichiroku Honpo Dogo Honkan-mae store. It serves Ichiroku Tart, Botchan Dango, and nabeyaki udon, with a view of Dogo Onsen Honkan from the window.
Yamazawa Shoten
A long-established liquor shop now in its sixth generation. It stocks local sake from across Ehime as well as unusual doburoku.
Ehime Dogo Konnyaku Shabon
The Dogo shop of a brand selling soap made from konnyaku. It stocks facial soaps, body and hand care, bath additives and gift sets.
Tanuki Noren
A souvenir shop located on Dogo Haikara Dori. It sells local sake, local beer, and local shochu of Ehime, as well as delicacies of Setouchi. It is operated by Jugomangoku MASARU.
Dogo Tamaya
A souvenir shop on Dogo Haikara-dori. It sells mandarin rice balls, Imabari towels and unusual Dogo souvenirs.
Jugomangoku MASARU
A souvenir shop in the Dogo Onsen district. It stocks a wide range of souvenirs, including sweets, sake and specialities from Dogo, Matsuyama and Ehime as well as the wider Shikoku and Seto Inland Sea area, plus mascot-character goods.
Ehime Shugi at Kosen
A select shop produced by Nankai Broadcasting. It opened in September 2025 on the former site of the gift shop Kosen.