Ichiroku Saryo
A sweets and dining cafe located on the second floor of Ichiroku Honpo Dogo Honkan-mae store. It serves Ichiroku Tart, Botchan Dango, and nabeyaki udon, with a view of Dogo Onsen Honkan from the window.
A cafe and eatery located on the second floor of the Ichiroku Honpo Dogo Honkan-mae store, which stands directly in front of Dogo Onsen Honkan. The first floor is a sweets shop, while this second-floor cafe offers space to eat and drink inside.
It serves the signature product Ichiroku Tart, confection sets that include Botchan dango, and sweets made with mandarins. In addition to desserts, it offers meals such as Nabeyaki Udon, a local noodle dish of Matsuyama. Operating hours are from 11:00 to 19:00 (last order at 18:30), and it is closed on Thursdays.
From its second-floor location, the window seats offer a direct view down onto Dogo Onsen Honkan. Seats where visitors can rest while viewing the exterior of the Honkan are limited in Dogo, and they are used for resting after bathing or while waiting for their turn.
Ichiroku Honpo is a confectionery manufacturer headquartered in Matsuyama, and it has other stores in Dogo in addition to the Honkan-mae store. The second floor of this Honkan-mae store is the only location that includes a cafe.
Source: Ichiroku Co., Ltd. (Ichiroku Honpo) Official Store List Dogo Honkan-mae Store
Last confirmed: August 1, 2026
More spots in Central Dogo Onsen Area
See all in this area →Villa Dogo
An inn about a 2-minute walk from Dogo Onsen. All eight rooms have a bath and a washlet toilet, and it can take groups and longer stays.
Suikodo
Suikodo is a kiln-direct shop for Tobe ware in the Dogo Onsen district. It operates as a direct outlet for Tobe ware, the traditional pottery of Ehime.
Dogo Inari Yunoya Dogo Honten
Dogo Inari Yunoya Dogo Honten is an inari sushi specialty shop in Dogo shopping street. It offers approximately fifteen kinds of original inari sushi in front of the Boy Chan Karakuri Clock.
Gyomu Super Dogo
Gyomu Super Dogo is located in Dogo Yunomachi. Commercial-sized products and frozen foods are available for purchase at reasonable prices.
Lawson Dogo Haikara-dori
Lawson Dogo Haikara-dori is a convenience store located along Haikara-dori. It can be visited during shopping street strolls.
Dogo Kitchen Yuzen
Dogo Kitchen Yuzen is a shop in the Dogo Onsen district selling chopsticks and Japanese tableware. It handles approximately 800 kinds of handmade chopsticks and offers free engraving.
Pie Specialty Shop Tsutsumi Dogo
A pie specialist in the Dogo shopping arcade. It opened in 2025 as the second branch and offers pies for takeaway made with local ingredients, such as the Dogo sake-lees pie.
Gyokusendo Honpo
A Japanese confectioner founded in 1882 (Meiji 15). It makes onsen senbei shaped like a hoju jewel, and the salted Gyokusendo Ushio.
More "Souvenir Shops" spots
See all in this category →
Dogo Omiyage Center Kasuriya Honten
A souvenir shop in the Dogo Onsen district. It carries a wide range of goods, including Imabari towels, Mikyan and Bary-san merchandise, folk crafts such as kasuri textiles and hime-daruma, and Ehime foods.
Ehime Shugi at Kosen
A select shop produced by Nankai Broadcasting. It opened in September 2025 on the former site of the gift shop Kosen.
Yamazawa Shoten
A long-established liquor shop now in its sixth generation. It stocks local sake from across Ehime as well as unusual doburoku.
Imabariya
A souvenir shop in the Dogo Onsen district. It sells kasuri-patterned hime-daruma and hime-temari, along with sweets, local sake and Imabari towels.
Dagashiya Charinko Dogo Onsen
A shop in the Dogo Onsen district specialising in dagashi, traditional inexpensive sweets. Its range, including sweets in appealing packaging, suits children and adults alike.
Aoiya
A souvenir shop near Dogo Onsen Honkan. It sells Shikoku souvenirs, maneki-neko, cosmetics and its own original items.
Jugomangoku MASARU
A souvenir shop in the Dogo Onsen district. It stocks a wide range of souvenirs, including sweets, sake and specialities from Dogo, Matsuyama and Ehime as well as the wider Shikoku and Seto Inland Sea area, plus mascot-character goods.
Takada Towel
A specialist shop handling Imabari towels and mogusa. Its range can be chosen to suit different uses, and it is also popular as a Dogo souvenir.