Ichiroku Saryo
A sweets and dining cafe located on the second floor of Ichiroku Honpo Dogo Honkan-mae store. It serves Ichiroku Tart, Botchan Dango, and nabeyaki udon, with a view of Dogo Onsen Honkan from the window.
A cafe and eatery located on the second floor of the Ichiroku Honpo Dogo Honkan-mae store, which stands directly in front of Dogo Onsen Honkan. The first floor is a sweets shop, while this second-floor cafe offers space to eat and drink inside.
It serves the signature product Ichiroku Tart, confection sets that include Botchan dango, and sweets made with mandarins. In addition to desserts, it offers meals such as Nabeyaki Udon, a local noodle dish of Matsuyama. Operating hours are from 11:00 to 19:00 (last order at 18:30), and it is closed on Thursdays.
From its second-floor location, the window seats offer a direct view down onto Dogo Onsen Honkan. Seats where visitors can rest while viewing the exterior of the Honkan are limited in Dogo, and they are used for resting after bathing or while waiting for their turn.
Ichiroku Honpo is a confectionery manufacturer headquartered in Matsuyama, and it has other stores in Dogo in addition to the Honkan-mae store. The second floor of this Honkan-mae store is the only location that includes a cafe.
Source: Ichiroku Co., Ltd. (Ichiroku Honpo) Official Store List Dogo Honkan-mae Store
Last confirmed: August 1, 2026
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