Jugomangoku MASARU

A souvenir shop in the Dogo Onsen district. It stocks a wide range of souvenirs, including sweets, sake and specialities from Dogo, Matsuyama and Ehime as well as the wider Shikoku and Seto Inland Sea area, plus mascot-character goods.

Jugomangoku MASARU is a souvenir shop located in Dogo Yunomachi, Matsuyama City. It faces Dogo Haikara-dori (Dogo Shopping Street) which leads to Dogo Onsen Honkan.

Products Sold

It is a shop selling Ehime specialties and Dogo souvenirs, and is also listed in the Minakuchi Shuzo list of directly managed shops and retailers. According to the official website, the business hours are 9:30–20:00.

Dogo Sister Shops

The operating company runs multiple shops in Dogo Yunomachi, and the following shops are listed on the official website:

  • Jugomangoku MASARU (20-23 Dogo Yunomachi) — A souvenir shop acting as the main store
  • Ehime Kajitsu Club Mikan no Ki Honten (13-15 Dogo Yunomachi) — A shop selling Ehime citrus fruits
  • Omiyage-dokoro TANUKI NOREN / Tanuki Noren (13-18 Dogo Yunomachi) — A shop selling local sake, local beer, and delicacies
  • Donguri Kyowakoku Matsuyama Store (20-20 Dogo Yunomachi) — A shop selling character goods of Studio Ghibli works
  • Jugomangoku YUI (3-chome 1-1 Ichibancho, Matsuyama City) — A shop in central Matsuyama, outside the Dogo area

The sister shops are clustered around Dogo Haikara-dori and its surroundings, serving as a guide when looking around for souvenirs.

Note

The official website notes, "Business hours are subject to change, so please contact each store for details."

Source: Jugomangoku MASARU Official Website https://dogo.co.jp/jyugo/ / Minakuchi Shuzo List of Directly Managed Shops and Retailers https://minakuchi-shuzo.jp/pages/shoplist Last confirmed date: August 6, 2026

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