Jugomangoku MASARU
A souvenir shop in the Dogo Onsen district. It stocks a wide range of souvenirs, including sweets, sake and specialities from Dogo, Matsuyama and Ehime as well as the wider Shikoku and Seto Inland Sea area, plus mascot-character goods.
Jugomangoku MASARU is a souvenir shop located in Dogo Yunomachi, Matsuyama City. It faces Dogo Haikara-dori (Dogo Shopping Street) which leads to Dogo Onsen Honkan.
Products Sold
It is a shop selling Ehime specialties and Dogo souvenirs, and is also listed in the Minakuchi Shuzo list of directly managed shops and retailers. According to the official website, the business hours are 9:30–20:00.
Dogo Sister Shops
The operating company runs multiple shops in Dogo Yunomachi, and the following shops are listed on the official website:
- Jugomangoku MASARU (20-23 Dogo Yunomachi) — A souvenir shop acting as the main store
- Ehime Kajitsu Club Mikan no Ki Honten (13-15 Dogo Yunomachi) — A shop selling Ehime citrus fruits
- Omiyage-dokoro TANUKI NOREN / Tanuki Noren (13-18 Dogo Yunomachi) — A shop selling local sake, local beer, and delicacies
- Donguri Kyowakoku Matsuyama Store (20-20 Dogo Yunomachi) — A shop selling character goods of Studio Ghibli works
- Jugomangoku YUI (3-chome 1-1 Ichibancho, Matsuyama City) — A shop in central Matsuyama, outside the Dogo area
The sister shops are clustered around Dogo Haikara-dori and its surroundings, serving as a guide when looking around for souvenirs.
Note
The official website notes, "Business hours are subject to change, so please contact each store for details."
Source: Jugomangoku MASARU Official Website https://dogo.co.jp/jyugo/ ／ Minakuchi Shuzo List of Directly Managed Shops and Retailers https://minakuchi-shuzo.jp/pages/shoplist Last confirmed date: August 6, 2026
Articles that mention this place
Shopping
Bringing Back and Packing Souvenirs in Dogo Onsen: Precautions for Carry-on and Storage
In order to safely bring back souvenirs such as liquids, pottery, and Japanese sweets purchased in the Dogo area, this article explains carry-on restrictions, packing methods to prevent damage, and items to check regarding expiration dates.
食品お土産
Choosing Take-Home Food Souvenirs in Dogo: Sweets, Citrus Products, and Seasonings
Ehime is known for citrus fruit, especially products made with iyokan and satsuma mandarins. Shops commonly carry proces
More spots in Central Dogo Onsen Area
See all in this area →Ehime no Shokutaku 1970
A shop in Dogo where Ehime-grown citrus juice can be poured from a tap. It offers around 20 varieties of straight citrus juice.
Baby Castella Shoroan Dogo
Baby Castella Shoroan Dogo is a Baby Castella specialty shop in Dogo Yunomachi, close to Dogo Onsen Honkan. Baby Castella in flavors such as plain, matcha, custard, and chocolate can be enjoyed as a takeaway.
Hotel Dogo Yaya
Hotel Dogo Yaya in Dogo Takocho. A design-led hotel close to Dogo Onsen Station, convenient for sightseeing.
Gyokusendo Honpo
A Japanese confectioner founded in 1882 (Meiji 15). It makes onsen senbei shaped like a hoju jewel, and the salted Gyokusendo Ushio.
Setouchi Ryori Kinbei
A Setouchi cuisine restaurant directly opposite Asuka-no-Yu, the annex of Dogo Onsen. It serves dishes and charcoal-grilled items using seafood from the Uwa Sea and the Seto Inland Sea, along with Ehime local sake and Dogo Beer.
Shokubo Yumejikon
A ramen restaurant in Dogo Yunomachi. It offers noodle dishes in the shopping street area near Dogo Onsen Station.
Tsuboya Kashiho
A long-established Dogo confectioner founded in 1883 (Meiji 16), said to be the model for the dango shop in Soseki's Botchan. It sells the original Botchan dango and shoyu-mochi.
Matsuyama Taimeshi Akiyoshi Dogo
Located about 1 minute from Dogo Onsen Station, Matsuyama Taimeshi Akiyoshi Dogo is a local cuisine restaurant in the Dogo Onsen shopping street. It offered a comparison of Matsuyama tai-meshi cooked in a clay pot and raw Uwajima tai-meshi.
More "Souvenir Shops" spots
See all in this category →Imabariya
A souvenir shop in the Dogo Onsen district. It sells kasuri-patterned hime-daruma and hime-temari, along with sweets, local sake and Imabari towels.
Dogo Tamaya
A souvenir shop on Dogo Haikara-dori. It sells mandarin rice balls, Imabari towels and unusual Dogo souvenirs.
Hatoya
A souvenir shop located in Dogo Shotengai. It handles zori and geta, and displays a variety of products including sweets such as Usuzumi Yokan.
Ehime Shugi at Kosen
A select shop produced by Nankai Broadcasting. It opened in September 2025 on the former site of the gift shop Kosen.
Takagi Shoten
A souvenir shop in Iwaidani 4-chome, Matsuyama, not far from Dogo Onsen. It is a locally run shop in the Iwaidani district.
Dogo Omiyage Center Kasuriya Honten
A souvenir shop in the Dogo Onsen district. It carries a wide range of goods, including Imabari towels, Mikyan and Bary-san merchandise, folk crafts such as kasuri textiles and hime-daruma, and Ehime foods.
Takada Towel
A specialist shop handling Imabari towels and mogusa. Its range can be chosen to suit different uses, and it is also popular as a Dogo souvenir.
Ichiroku Saryo
A sweets and dining cafe located on the second floor of Ichiroku Honpo Dogo Honkan-mae store. It serves Ichiroku Tart, Botchan Dango, and nabeyaki udon, with a view of Dogo Onsen Honkan from the window.