
Takada Towel
A specialist shop handling Imabari towels and mogusa. Its range can be chosen to suit different uses, and it is also popular as a Dogo souvenir.
Takada Towel Store (Takada Towel) is a towel specialty store located in Dogo Yunomachi, Matsuyama City. According to the official website, it advocates direct sales from the production area, and with a product lineup unique to the production area, deals in bath towels, sports towels, towels for gifts, and more. Ehime Prefecture is known as a major towel production area, and this is a store where you can hold products from such a production area.
It is located in the hot spring town close to the Dogo Onsen Main Building and Dogo Haikara-dori (shopping street), making it a location that is easy to drop by during breaks in sightseeing. It is a store that can be used when looking for towels that can be chosen as either practical items or souvenirs, and it also offers items suitable for gifts. The affordability unique to direct sales from the production area, allowing a wide choice from daily-use towels to gifts, is also an attraction.
Source: Official website (takadatowel.co.jp). Please check official information for the latest product lineup, business hours, and regular holidays. Last confirmed date: July 10, 2026
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