Tanuki Noren
A souvenir shop located on Dogo Haikara Dori. It sells local sake, local beer, and local shochu of Ehime, as well as delicacies of Setouchi. It is operated by Jugomangoku MASARU.
Tanuki Noren (TANUKI NOREN) is a souvenir shop located in Dogo Yunomachi, Matsuyama City. It faces Dogo Haikara-dori (Dogo Shopping Street) which leads to Dogo Onsen Honkan.
Products Sold
In the Dogo Onsen Official Area Guide, it is introduced as a shop for "food and beverages." The official website of the operator, Jugomangoku MASARU, guides the shop's name as "Omiyage-dokoro TANUKI NOREN." The shop offers alcoholic beverages such as local sake, local beer, and local shochu from Ehime Prefecture, as well as foodstuffs like delicacies from the Seto Inland Sea. In Dogo, there is a local sake brewery called Minakuchi Shuzo, and this shop is also listed in the company's list of directly managed shops and retailers.
Operation
It is operated by Jugomangoku MASARU, which also runs "Jugomangoku MASARU" (20-23 Yunomachi), "Ehime Kajitsu Club Mikan no Ki Honten" (13-15 Yunomachi), and "Donguri Kyowakoku Matsuyama Store" (20-20 Yunomachi) in Dogo Yunomachi.
Business Hours
The description of business hours and regular holidays differs depending on the primary information referenced. The Dogo Onsen Official Area Guide states "9:00–18:00 / Closed on Tuesdays," while the operator's official website, Jugomangoku MASARU, states "11:00–18:30 (11:00–20:00 on Saturdays) / Closed on Thursdays." The operator's official website notes, "Business hours are subject to change, so please contact each store for details." Please check by phone before visiting.
Location
The location is 13-18 Dogo Yunomachi, and "Wakamiya Shinju Dogo Store" is also located in the same block. It is within walking distance of Iyotetsu Dogo Onsen Station.
Source: Jugomangoku MASARU Official Website https://dogo.co.jp/tanuki-noren/ ／ Dogo Onsen Official Area Guide https://www.dogo.or.jp/buy/tanukinoren/ ／ 水口酒造 直営店・取扱店一覧 https://minakuchi-shuzo.jp/pages/shoplist Last confirmed date: August 6, 2026
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