Uguisuya
A souvenir and confectionery shop in the Dogo Onsen district. It carries Ehime sweets such as Ichiroku tarts and Botchan dango, along with noodles and local sake.
"Uguisuya" is a souvenir and confectionery store located in Dogo Yunomachi, Matsuyama City. It is in a corner of the hot spring town close to the Dogo Onsen Main Building and Dogo Haikara-dori. According to the Dogo Onsen Official Area Guide, it offers Ehime's confectionery and noodles, such as Ichiroku Tart, Botchan Dango, Usumizuyokan, Poem, Yamadaya Manju, Okuri Tart, and Goshiki Somen, in addition to local sake and local beer. Botchan Dango is a three-colored dumpling named after Soseki Natsume's novel "Botchan" and is known as a representative souvenir sweet of Dogo. The regular holiday is said to be irregular, and it is located in a place where customers can choose multiple Ehime souvenirs all at once during breaks in bath hopping or walking around town.
Source: Dogo Onsen Official Area Guide (dogo.or.jp). Please check official information for the latest product lineup, business hours, and regular holidays. Last confirmed date: July 14, 2026.
More spots in Central Dogo Onsen Area
See all in this area →HELLO CYCLING Dogo Onsen Ekimae Port
A sharing cycle port, HELLO CYCLING Dogo Onsen Ekimae Port, is located in front of Dogo Onsen Station. Electric-assist bicycles can be rented to tour Matsuyama’s tourist destinations.
Jugomangoku MASARU
A souvenir shop in the Dogo Onsen district. It stocks a wide range of souvenirs, including sweets, sake and specialities from Dogo, Matsuyama and Ehime as well as the wider Shikoku and Seto Inland Sea area, plus mascot-character goods.
Aoiya
A souvenir shop near Dogo Onsen Honkan. It sells Shikoku souvenirs, maneki-neko, cosmetics and its own original items.
Dogo Post Office
Dogo Post Office is located in the Dogo Onsen district. It offers postal, savings, and insurance services, and is conveniently located for sending mail and using the ATM.
Setouchi Ryori Kinbei
A Setouchi cuisine restaurant directly opposite Asuka-no-Yu, the annex of Dogo Onsen. It serves dishes and charcoal-grilled items using seafood from the Uwa Sea and the Seto Inland Sea, along with Ehime local sake and Dogo Beer.
Donguri Kyowakoku Matsuyama
Donguri Kyowakoku Matsuyama is a specialty shop for Studio Ghibli merchandise located in Dogo, Matsuyama. It handles character goods from popular works such as "My Neighbor Totoro".
Sukekaku Dogo
A pub in Dogo that serves Setouchi fish as *nobuta ryori*. Courses with all-you-can-drink are also available.
Dogo Kowakuen Haruka
A hot spring hotel on high ground near Dogo Onsen Honkan. It has a large top-floor bath, fed by piped hot spring water, that looks out over central Matsuyama, as well as private baths.
More "Udon & Soba" spots
See all in this category →Nabeyaki Udon mammam
A nabeyaki udon restaurant in Dogo Yunomachi. Its signature dish is the Matsuyama speciality nabeyaki udon, with a broth made from Hokkaido makonbu kelp and Seto Inland Sea iriko, alongside side dishes such as inari-zushi.
Kokoro-no-Yu Udon Kamajii
A daytime udon restaurant in Dogo Yunomachi. It serves kake udon and soki udon at moderate prices.
51-ban Shokudo
An eating house on the approach to Ishiteji, the 51st temple of the Shikoku 88-temple pilgrimage. It makes and sells its speciality yakimochi, and also serves udon, soba and oden.
Iyo Shokudo Otora
An eating house a short walk from Dogo Onsen Station. It serves Ehime local dishes such as Uwajima tai-meshi and sea bream kamameshi from the Uwa Sea, in a historic building.
Taisho – Sea Bream & Seafood Specialist
A seafood restaurant near Dogo Onsen Honkan, popular for red sea bream shipped direct from the Shimanami area, Uwajima-style raw sea bream rice, and kamameshi.
Sanuki Udon Setoya
A Sanuki udon specialist in Dogo Yunomachi. It is close to Dogo Onsen Honkan and Dogo Haikara-dori and opens at lunchtime and in the evening, making it easy to use for meals in the hot spring district.
Daikokuya Dogo
A Japanese restaurant in the Dogo Onsen area serving udon and kamameshi. The udon is finished with the salt and water adjusted each day, the kamameshi is cooked one pot at a time, and marinated sea bream rice bowls are also served.
Iyo no Tezukuri Udon Nadai Tsuru-chan Dogo
An udon restaurant directly opposite Asuka-no-Yu, the annex of Dogo Onsen. It opened in 2024, and its speciality is chikara udon with a choice of how many rice cakes to add.