Terakoya Honpo Dogo
The Dogo branch of Terakoya Honpo, a senbei and okaki specialist that began in Kyoto. It sells grilled mochi senbei and nure-okaki.
Rice Cracker and Okaki Specialty Store
"Terakoya Honpo Dogo Branch" is a store of "Terakoya Honpo", a specialty store of rice crackers and okaki born in Kyoto. It handles grilled mochi rice crackers using domestic glutinous rice, as well as soft rice crackers.
For Eating While Walking and Souvenirs
In addition to rice crackers of soy sauce flavor, salad flavor, and norimaki, it offers soft rice crackers and Japanese sweets. At the store in the Dogo Onsen town, they are sometimes sold for eating while walking, and assortments for souvenirs and gifts are also prepared.
Guide for Use
The location of Dogo Branch is 13-17 Dogo Yunomachi, Matsuyama City. Since the product lineup and business hours may change, please check the official information before use.
Source: Terakoya Honpo Official Website (https://www.terakoyahonpo.jp/). Last confirmed date: July 5, 2026.
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Botchan Karakuri Clock
A mechanical clock in Hojoen plaza in front of Dogo Onsen Station. Installed in 1994 to mark the 100th anniversary of the main building of Dogo Onsen, characters from the novel Botchan appear on the hour. A free foot bath sits beside it.

Dagashiya Charinko Dogo Onsen
A shop in the Dogo Onsen district specialising in dagashi, traditional inexpensive sweets. Its range, including sweets in appealing packaging, suits children and adults alike.
Fukusa Dogo
Fukusa Dogo is a shop selling traditional Japanese crafts and antiques located in a complex building on Haikara-dori in Dogo.
Hanakatami
A coffee lounge next to the lobby of Yamatoya Honten, a long-established ryokan and restaurant in Dogo Onsen. Drinks can be had while looking out over the Japanese garden in the courtyard.

Suikodo
Suikodo is a kiln-direct shop for Tobe ware in the Dogo Onsen district. It operates as a direct outlet for Tobe ware, the traditional pottery of Ehime.

Dogo Inari Yunoya Dogo Honten
Dogo Inari Yunoya Dogo Honten is an inari sushi specialty shop in Dogo shopping street. It offers approximately fifteen kinds of original inari sushi in front of the Boy Chan Karakuri Clock.

Isago Chaya
A Japanese-style cafe that opened in April 2026 near the stone steps of Isaniwa Shrine. It serves tai-meshi chazuke and Japanese tea.

Dogo Musubi Kaguwa
An eatery located in a back alley of Dogo Shotengai. Opened on August 1, 2025. In addition to obanzai lunches and nabeyaki udon, visitors can experience making omusubi and matcha.
More "Wagashi (Japanese Sweets)" spots
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Hatodo Honpo
A Japanese confectionery specialist in Dogo Yunomachi. Its speciality is the Jumbo Botchan Dango, equivalent to nine ordinary skewers, and it opens from morning until night.

my botchan dango 30.
A Botchan dango specialist that opened in April 2025. Choosing three fillings from thirty to make your own dango is a popular part of the visit.
Rokujiya Dogo
The Dogo branch of Rokujiya, founded in 1933 and known for the Matsuyama speciality tart. It sells additive-free Japanese and Western sweets such as castella and yokan.

Ichiroku Honpo Dogo Honkan-mae
Ichiroku Honpo in front of Dogo Onsen Honkan. The ground floor sells souvenir sweets such as the Ichiroku tart, and the first floor is the cafe Ichiroku Saryo.

Yuge no Ya
Yuge no Ya opened in November 2025 in Dogo Haikara-dori. It is a shop selling taiyaki and post-bath sweets. It is located in a composite building on the site of the former Kadobanponpo.
Shirasagido
A confectionery shop established in 1914. It handmakes and sells Botchan dango, Shirasagi yokan, Shirasagi rakugan, and tarts directly. Botchan dango is also sold individually starting from one piece.

Mamekichi Honpo Dogo Haikara-dori
A shop on Dogo Haikara-dori specialising in bean confectionery. It stocks a range of Japanese and Western flavours, suited to eating as you walk or taking home as a gift.

Poem Dogo Yunomachi
A directly run shop for the Ehime confection Poem (Bomu). Its wide range includes seasonal items, making it useful for choosing souvenirs.