Iyo Hinaya
Iyo Hinaya is a craft and folk craft store in Dogo shopping street. It is a specialty store centered on traditional wood carving, handling items such as wood carving dolls, Hina dolls, and noren.
Iyo Hinaya is a craft and folk art shop located in the Dogo Shopping Street in Dogo Yunomachi, Matsuyama City. According to the official store guide, it is a specialty shop that sells Ittobori dolls, Hina dolls, Noren, etc., and handles Ittobori dolls and Hina dolls, which are traditional crafts. It also supports credit card payments.
It is located in the hot spring town near the Dogo Onsen Honkan, making it an easy location to stop by between sightseeing. It is a shop you can use when you want to choose Matsuyama and Ehime traditional crafts, such as Ittobori dolls, as souvenirs. Ittobori is a traditional craft of Ehime in which dolls are carefully carved with a single blade, and together with Hina dolls and Noren, you can choose handmade items unique to Dogo as souvenirs.
Source: Matsuyama Shopping Street Project (matsuyama-shotengai.com) and others. Please check official information for the latest information on product lineup, business hours, and regular holidays. Last confirmed date: July 10, 2026
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