Iyo Hinaya
Iyo Hinaya is a craft and folk craft store in Dogo shopping street. It is a specialty store centered on traditional wood carving, handling items such as wood carving dolls, Hina dolls, and noren.
Iyo Hinaya is a craft and folk art shop located in the Dogo Shopping Street in Dogo Yunomachi, Matsuyama City. According to the official store guide, it is a specialty shop that sells Ittobori dolls, Hina dolls, Noren, etc., and handles Ittobori dolls and Hina dolls, which are traditional crafts. It also supports credit card payments.
It is located in the hot spring town near the Dogo Onsen Honkan, making it an easy location to stop by between sightseeing. It is a shop you can use when you want to choose Matsuyama and Ehime traditional crafts, such as Ittobori dolls, as souvenirs. Ittobori is a traditional craft of Ehime in which dolls are carefully carved with a single blade, and together with Hina dolls and Noren, you can choose handmade items unique to Dogo as souvenirs.
Source: Matsuyama Shopping Street Project (matsuyama-shotengai.com) and others. Please check official information for the latest information on product lineup, business hours, and regular holidays. Last confirmed date: July 10, 2026
More spots in Central Dogo Onsen Area
See all in this area →Funaya
A long-established Dogo ryokan said to have been founded in the Kan'ei era. Natsume Soseki and Masaoka Shiki are said to have stayed here, and it is known for its seasonal garden.
Snow Ice (Yukigori)
A shaved-ice shop at Dogo-Yunomachi 11-19, in front of Dogo Post Office.
Ehime Kajitsu Club Mikannoki Honten
Ehime Kajitsu Club Mikannoki Honten is an Ehime citrus specialty store. It offers a variety of products including gelato, juice, and gifts.
Dagashiya Charinko Dogo Onsen
A shop in the Dogo Onsen district specialising in dagashi, traditional inexpensive sweets. Its range, including sweets in appealing packaging, suits children and adults alike.
Entertainment Bar Tower8
An entertainment bar offering live-accompaniment karaoke and hanafuda card fortune-telling.
Cinnamon Guesthouse Dogo
A guesthouse about a 2-minute walk from Dogo Onsen Station. It occupies a 50-year-old building renovated in a southern European style.
Yu no Yado Sachiya
A secluded seven-room ryokan partway along Dogo Haikara-dori, about a 1-minute walk from Dogo Onsen Honkan. It is known for free-flowing Dogo Onsen water and creative Japanese kaiseki meals.
Dogoya
An inn in Dogo Yunomachi. It is close to Dogo Onsen Honkan and the shopping street, making it a convenient base for visiting the bathhouses.
More "Crafts & Folk Art" spots
See all in this category →
Ningyo Hanagokoro
This is the direct sales shop of Minami Nishikawa, a sculptor of wooden dolls from Iyo, specializing in hand-carved and hand-painted dolls. This is Ningyo Hanagokoro.
Kitchen Yuzen Dogo
A tableware specialty shop in the Dogo Onsen area focusing on chopsticks. Offering approximately 700 varieties of chopsticks and chopstick rests, with free name engraving service on chopsticks.
Suikodo
Suikodo is a kiln-direct shop for Tobe ware in the Dogo Onsen district. It operates as a direct outlet for Tobe ware, the traditional pottery of Ehime.
Iori Honten
Iori Honten is a Imabari towel specialty shop in Dogo. It handles bath towels, face towels, baby and children's goods, bedding, bath goods, and gift items.
Dogo Seitosha (Handmade Workshop)
A shop at Dogo-Yunomachi 3-10 selling artist-made Tobe ware, with porcelain painting experiences.
Wakamiya Pearl Dogo
Wakamiya Shinju Dogo. A pearl specialty shop in the Dogo Onsen district. Established in 1962, it handles necklaces, rings, and earrings made with Ehime pearls.
Sosaku Jewelry Gamu
A jewellery shop at Dogo-machi 2-chome 11-5. The sign at the front reads "いいものほしいものの店 雅夢". Open Friday to Sunday.
Takeya
Takeya is a bamboo craft specialty shop remaining in the Dogo Onsen shopping street. It handles bamboo products, including Dogo Onsen bath baskets, sieves, and chopsticks, with a focus on domestic production.