Isshinmaru Dogo
Isshinmaru Dogo is a pub within the Dogo shopping street arcade. It offers local Ehime cuisine such as warayaki sea bream and tai-meshi.
"Isshinmaru Dogo Shop" is an izakaya (Japanese-style pub) located inside the arcade of Dogo Shopping Street in Dogo Yunomachi, Matsuyama City. According to sources like Machiraku Matsuyama, it opened on January 8, 2025. It offers Ehime's local gourmet dishes, such as straw-grilled sea bream, taimeshi (sea bream rice), charcoal-grilled Himekko Jidori chicken, and assorted sashimi. Using fresh seafood from the Seto Inland Sea, it operates as a lunch spot during the day and as an izakaya at night.
Himekko Jidori is a local breed of chicken raised in Ehime Prefecture, characterized by its chewy texture and rich flavor, allowing guests to enjoy dishes made with local ingredients alongside local Ehime sake. It is close to the Dogo Onsen Honkan and Dogo Haikara-dori, making it a convenient location for a meal or a drink after a bath. Its regular holidays are reportedly Wednesdays and Thursdays, but please check the official information for the latest business hours and menu.
Source: Dogo Onsen Official Area Guide (dogo.or.jp), Machiraku Matsuyama (machiraku.net), and others. Please check the official information for the latest information on business hours, menu, and regular holidays. Last confirmed date: July 20, 2026
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